PROJECT

Echo Natural Cosmetics: launching a real, conscious, and accessible skincare brand.

Project type:

BRANDING UX/UI DESARROLLO WEB

Sector:

Beauty

Keywords:

PackagingCosméticaEcommerce

We approached the project strategically—from the initial briefing, market research, benchmarking, personality definition, tone of voice, and creative direction through moodboards, to the visual presentation and its full rollout across packaging and a Shopify e-commerce platform.

The goal: to bring this heritage to life through a brand identity that balances natural origins, active formulation efficacy, and an empowering attitude.

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honest words. incredible projects.

An excellent professional. She stands out for her close treatment, involvement and great active listening to capture the essence of the project perfectly.

COOPERVISION

I have had the pleasure of working with Paula and continue to do so. Her talent as a designer is exceptional, and she is also a warm, organized and committed person. She is a professional who puts her heart into everything she does!

Ernesto Gómez | ROI&DARWIN

I do not even know how to put it... I feel so lucky to have found you! I truly love your work. You have a style that connects deeply with what I want to communicate.

Heiko | VIVALANDO

Her ability to interpret what we need and create coherent designs is incredible. We value her attention to detail and how easily communication flows so the project can move forward.

RAVAL EYEWEAR

Working with Paula is incredibly easy. She incorporates our feedback immediately and always presents quick, thoughtful options. We will definitely work together again!

VULCANO IMPACT

Paula surprised me! I love how she actively listened to my answers and brought Mind Renew to life. The style is minimalist yet colorful and engaging, going directly to our objective. I am so enthusiastic about how great Mind Renew looks and feels!

Laurentiu | MIND RENEW